STRIDE Institute’s Research & Innovation Hub is the applied research engine of the Institute.
It connects industry, communities, policymakers, and researchers to address real challenges facing the tourism and hospitality sector.
Our approach emphasizes work-integrated research, evidence-based decision-making, and practical outcomes that inform policy, strategy, and operations.
Research at STRIDE is organized around applied, impact-driven focus areas, including:
Leadership approaches that drive innovation, motivation, and positive change in tourism organizations.
Using tourism to support sustainable growth and wellbeing in rural and small communities.
Designing and improving tourism services to create meaningful guest experiences.
Building skilled, adaptable, and effective tourism professionals and leaders.
Helping destinations adapt, remain resilient, and grow sustainably over time.
Understanding how visitors think, feel, and choose destinations and experiences.
Using data and insights to guide tourism planning and decision-making.
Each focus area is grounded in real-world contexts and aligned with Canadian tourism priorities and global best practices.
STRIDE actively collaborates with industry partners, governments, educational institutions, and community organizations to co-design and deliver applied research projects.
Our partnerships are structured to ensure mutual value, practical outcomes, and knowledge transfer back to industry and communities.
STRIDE Institute invites tourism and hospitality organizations to collaborate on applied research, innovation, and experiential learning initiatives.
Collaboration opportunities are flexible and can range from short-term projects to long-term research partnerships.
